Sunday 3 May 2009

More Beer Tourism

I'm just back from Xxxxxx, where I met the local importer of yyyyyy, zzzzzz, qqqqqq and of course kkkkkk. Finding a decent beer in Xxxxxx was just about impossible, unless you were in the know, which I guess is true of most cities in this part of the world. Once I did get solid information about a well stocked bar I made my way along at around 8pm on Friday night and found it closed for a private function. Bit of a pet hate that. Take all your regular and prospective customers and tell them to fuck off in one go. For the record this is something I promise to never do at Hashigo Zake.

Speaking of Hashigo Zake itself, it's been a couple of weeks of dire warnings and scares. Rents for hospitality businesses in Wellington are going up just when they should be going down, the accountant and the bank and talking like undertakers and the ideal location just isn't appearing. Meanwhile distribution opportunities are lying there waiting to be pounced on. So it's increasingly likely that the next step will be to do that - import and distribute. It was always part of the plan to do this on the side and maybe let it grow, but it now looks like a useful stepping stone and sensible business move.

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