An Open Letter to Dominion Breweries.

A Pyrrhic victory is a victory with devastating cost to the victor; it carries the implication that another such victory will ultimately cause defeat. – Wikipedia.

About two months ago you sent one of your emissaries to my bar to ask what it would take to get DB or Monteiths products into our product range at Hashigo Zake. Clearly some people in your organisation cared that your product range and corporate image have alienated the market, particularly the portion of the market that patronise bars like mine. Or perhaps you’re alarmed at the rate that freehouses are opening up in Wellington. I was in a conciliatory mood at the time and suggested just two preconditions – the appearance of a “killer” product and the elimination of the Radler problem.

Now I have good reason to believe that after getting litigious with the Green Man Brewery you had internal advice to walk away from the Radler trademark, but for reasons no-one can fathom you chose to stick to it.

Perhaps you were still giddy from the good fortune of having been granted a trademark that even IPONZ staff concede off the record was a mistake.

Perhaps you have some kind of obligation to your corporate masters in Singapore and the Netherlands to give no ground in legal disputes.

So with overall sales of beer falling but the market for small independent breweries growing you have a victory that demonstrates you have nothing but contempt for New Zealand consumers and other brewers. Rest assured that the feeling is quickly becoming mutual.

So now that IPONZ have chosen not to eliminate the “Radler problem” I can be less equivocal about my response back in May. The chances of any product of your group of companies ever being made available for sale at Hashigo Zake just went from minute to nil. And this year if your company’s executives come to Hashigo Zake looking for good beer after the BrewNZ Awards they will not be served.